ScaleUp Group and Form1 Partners are pleased to announce their new partnership to provide Funding and Access to Early Stage businesses selling Enterprise solutions.
Expensive Enterprise Sales and Marketing specialists need access at the right level to what otherwise can be impenetrable organisations. This issue is now being made worse by trying to differentiate through the AI ‘noise’- which means the majority of outreach attempts end up with minimal or poor quality leads.
The SUG and Form1 collaboration addresses both obstacles by SUG obtaining the finance to fund a professional Enterprise sales organisation with Form1 providing access at the right level to large corporations for innovative tech scale-ups.
John O’Connell Founder and Exec Chairman of ScaleUp Group said: ‘Very long sales cycles are inherent in selling to large organisations which typically have multiple sign-off levels and so on. The cost of hiring and financing sales and marketing professionals through such a process can cripple underfunded early stage businesses. The alliance with Form1 is designed to both provide the funding necessary from ourselves and to shorten such sales cycles, via Form1.’
Matt Bunn, co-founder and co-CEO at Form1 commented: ‘The AI boom has created a lot of hype, with enterprise buyers bombarded with pitches, and increasingly frustrated by cold outreach. Through years of collaborating with scale-ups, we’ve found that establishing a trusted and thoughtful connection with clients who truly need their services is more impactful and mutually beneficial. We have built our platform around this principle and are delighted to partner with SUG to make a significant impact together.’