ScaleUp Group Client, EthelCare appoints David Rose as CFO

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EthelCare whom we were delighted to welcome as a client in June 2021 has just appointed ScaleUp Group member David Rose as its first CFO. 

Launched in late 2019, EthelCare provides low-cost digital home care for the elderly, by providing the EthelCare Platform, including the Internet of Things ‘IoT’ technologies linking up sensors, cameras and other support systems, unobtrusively. Requiring minimal computer skills, which allows the elderly and their family & friends easy access to one another, it provides vital data to health & care staff to offer an enhanced level of remote care and support instantly.

Ethelcare facilitates virtual visits, medication reminders and remote patient monitoring deploying hospital-level care in a patient’s own home, efficiently and at a fraction of the average cost of £550 per day in a UK Hospital or £25 per hour per home visit.

There are approx. 5 million people over 65 living on their own in the UK. CEO /Founder Deepak Samson and his team are on the mission to fulfil a real need for care for the elderly through technology, showing huge potential to becoming the next Global Champions in Healthtech.
Social care is in crisis, with a shortfall of 70% in the response for home visits; an unstable labour force of careworkers where there is a 30% turnover rate annually and likely to increase as the hospitality and travel sectors come out of lockdown and reducing budgets both centrally and in local government.

David Rose ex-Finance Director at Staffware UK and FileNet UK amongst other senior board level positions is joining Ethelcare as CFO as ScaleUp Group has been retained to obtain their first external funding as a prelude to a Series A round in due course.

David Rose said,” I am both delighted and honoured to become a member of Ethelcare’s leadership team at a most exciting phase in their business development .”

Deepak Samson commented: “David is a notable addition to our management as we embark on our scaling-up journey, with the advice and support of ScaleUp Group. “

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