Terry Hunter

Speciality: Business Strategy & Operations, Revenue Building, Change Management and a Transformational Leader


With over 20 years of experience in spearheading and enhancing digital commerce operations, Terry Hunter is an e-commerce leader and advisor who drives growth, innovation, and transformation across various sectors. He has founded and grown several companies in the tech, e-commerce, digital, and business intelligence industries, bringing in finance and creating exit value for the leadership team and investors. Terry has built a business from zero to a value of over $70M in 5 years.

As a former Chief Revenue Officer and CEO of Astound Commerce, Terry was responsible for the global revenue, marketing, and partnerships business, as well as the strategic direction and growth of the EMEA region. He successfully launched and scaled the UK and Middle East offices, implemented global branding functions and forecasting, and pioneered different pricing strategies, sales, and marketing plans to expand the customer base and achieve revenue goals. He was responsible for annual revenues of $135M.

Terry is currently an Advisory Board Member at Lily AI, a leading AI-powered personalisation platform for e-commerce, and a Strategic Advisor at Astound Commerce, where he leverages his strong business acumen, technical background, and customer-centric mindset to support and guide the company on its exciting growth journey. Terry is passionate about coaching and developing teams, problem-solving across diverse projects, and facilitating information sharing and collaboration. He is always seeking new opportunities to apply his expertise and contribute to the success of forward-thinking organisations.

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