Frank Reeves


Frank Reeves is a distinguished entrepreneur and innovator in the travel technology sector, best known for his role as the co-founder and CEO of the bootstrapped travel tech firm,, from 2002 to 2022. Under his leadership, secured multiple rounds of funding from notable investors such as Enterprise Ireland in 2008, The Route Club in 2010, and Calculus Capital in 2014, showcasing his ability to drive growth and secure confidence from the investment community.

In 2017, Frank positioned himself as a first mover in the integration of artificial intelligence within the travel industry with the launch of This innovative platform set a new standard for personalized customer experiences in travel, highlighting his foresight and commitment to leveraging technology for advancement in the sector.

Throughout his career, Frank’s leadership earned recognition as a top 10 Great Place to Work in Ireland for two consecutive years, reflecting his dedication to creating a supportive and dynamic work environment.

In 2022, his entrepreneurial journey with culminated in a successful exit to the US-based strategic buyer, SHR, marking a significant milestone in his career.

Frank is renowned globally as an innovator and passionate advocate for the application of AI in travel. As a frequent keynote speaker at industry events worldwide, he has shared his insights and experiences at over 200 occasions, inspiring others in the industry to embrace technology and innovation. His contributions to the travel technology sector are characterized by his visionary approach and relentless pursuit of excellence.

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