Christian McBride


Christian is the founder of Genuine Solutions Group – a company he started as a young entrepreneur
with some friends back in 2005. Today the company has recycled and distributed almost 100 million units of product and serves over 1000 customers across 51 countries and this success has culminated in the prestigious Queens Award for Enterprise as well as the Sunday Times Fast Track and many global green awards.

With a vision to protect the planet from the harmful effects of technology. the Group, which operates under the brands Genuine Solutions and Relove Technology, is a multi-award-winning enterprise which specialises in the re-use and re-cycling of consumer tech, mobile phones and accessories.

As the visionary behind the group, Christian has received many accolades for his business style and
talent. He has been a former finalist in the National Business Awards category of Entrepreneur of the Year, Young Exporter of the year with the British Exporters Association, was recognised for his leadership from various organisations such Investors in People, Best Companies to work for and a variety of other awards from his industry and community for his outstanding contribution.

Christian’s business style mixes a strong entrepreneurial sense with a commitment to the community by supporting local services and working with community groups and charities. Having been touched by success as well as personal challenges, Chris believes passionately in protecting the planet and paying forward for the future which is why he is an instrumental figure in tackling issues such as homelessness, unemployment, and youth skills development.

A fellow of the RSA and the CMA, and the Worshipful Company for Information Technology, Christian has combines his business acumen with his commitment to doing the right thing and sits as a trusted advisor on a variety of organisations to support their strategic ambitions.

Chris is a true entrepreneur who remains passionate about business growth through innovation, continuous improvement, challenging the norm and creating effective partnerships but always with the mantra of doing the right thing.

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