Andrea Goodkind is an accomplished B2B marketing lead with extensive experience in the SaaS and tech sectors. A data-driven, demand generation, and marketing automation enthusiast, Andrea has successfully delivered innovative and compelling marketing programmes aligned with strategic and financial objectives.

Andrea excels in setting up organisational processes and driving results across marketing and sales funnels, lead nurturing and content creation. She has a strong marketing generalist background and has transformed a reactive function into a proactive one, built and managed teams, and partnered with SDRs and Sales teams to improve conversion metrics and lead quality, driving business growth.

Andrea recently joined ScaleUp Group after a career break to look after her young family. Previously Head of Marketing at Wazoku, Andrea has worked with several B2B SaaS companies including, Perkbox, BrightTALK (by TechTarget) and NICE Satmetrix. Prior to this, she worked for IPC Systems, Inc. across New York and London.

Originally from New Jersey, USA, Andrea holds an MBA from Regent’s University London and a BS in Business Administration from West Virginia University. An avid traveller, she has visited over 35 countries and completed two marathons.