Introducing the Benchmark Group

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A well-established leader in initiating and organising impactful sports and wellness-related events and activities, our latest Client, Benchmark is on the mission to harness ‘the power of togetherness’.

More and more organisations are looking to adopt enlightened staff engagement practices, that are becoming essential components in fostering a corporate culture in retaining and attracting staff, especially a challenge now in the new hybrid work environment. Labour shortages in many sectors are further exacerbating this challenge.

Benchmark is currently developing its own technology to enhance a major multi-million-dollar, multi-year contract which has just been renewed, looking to adapt it to offer to other large corporate clients.

Benchmark’s business lines range from consultancy to event management and most recently, technology, with c.  50 clients, including several ‘household’ names in the corporate world.

Benchmark’s organic expansion – which has been entirely self-funded to date – has also included, a world-leading social impact and sustainability advisory service, working with some of the world’s biggest rights holders, sports teams and brands including The North Face, NFL, Liverpool FC, ESPN, Unilever, World Athletics and SAP

On the announcement of joining the ScaleUp Group clientele, Nick Keller, Founder and CEO of Benchmark Group commented: “Since Benchmark was first launched, we have built our business around identifying the sectors, markets and activities where communities and networks can be created, and stakeholders and investors can profit commercially & socially.  John and the ScaleUp group have offered real insight and collaboration in our early discussions and show a genuine understanding of what we need to take advantage of our early market positions – we are excited for the journey to come”

John O’Connell Founder and Executive Chairman of ScaleUp Group added “The impressive progress and entrepreneurial flair of Nick Keller and his team is an excellent platform from which to launch their next, technology-led, growth phase. We are delighted to be asked to support the Benchmark Group to whom we will be introducing Funds over the next few months.”

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