Category: Insights

Is Product Led Growth Right for You?

There is no one-size-fits-all when it comes to business models. Even when narrowed down specifically to B2B SaaS Tech scaleups (aka our clientele) we see a different combination of approaches in marketing and sales to increase and sustain growth. So, can we say Product Led Growth is a tool generally suitable for all SaaS businesses?

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Customer Success – A Fund’s Perspective

based on the presentation from Edward Keelan, Investment Director, Octopus Ventures at our webinar on 14th April 2021 What is customer success and how does it affect a Fund’s decision whether to invest in your business or not? We dove into the topic of Customer Success at our recent event with Adam Hale, Chairman of

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SaaS companies – Aim higher than renewals!

By Adam Hale, ScaleUp Group Member and Chairman of the ScaleUp Institute This is an extract from the talk to the CEO Forum in February 2021 and the ‘Success Through Customer Success’ Webinar on the 15th of April 2021. The focus is ever more on Customer Success, but back before cloud, the software industry was

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The ‘Ten Marketing Commandments’

by John O’Connell, Founder and Executive Chairman of ScaleUp Group (ex Chair/Founder/CEO of Staffware plc) Introduction We delved into this subject at one of our recent CEO Forums. It seems it is very hard to crack this nut for most tech SMEs – even those which are growing really fast, perversely. So are they ‘simply’

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Nobody [Should] Put Marketing in the Corner

by Niamh Bennett, Director of Marketing, ActiveNav Everybody wants results from marketing. But are you investing to get those results? Having a 10-person sales team that doesn’t create that much pipeline, an intern and £4k a month in marketing won’t get you what you need. Generating qualified leads isn’t easy, particularly if you’re an SMB.

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Tortoise v. Hare

by John O’Connell, Founder and Executive Chairman of ScaleUp Group (ex Chair/Founder/CEO of Staffware plc) When attracting external investors, we tend to buy into the notion of a 3-5 year investment time horizon before an exit event is expected. But how realistic is that I began to wonder? Staffware, which I co-founded and led also

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The Blue Prism Journey

5% Inspiration, 95% Perspiration: the 15 year ‘overnight success’ of Blue Prism – co-founded by ScaleUp Group Member, Alastair Bathgate – proves stamina is vital to a successful business. The journey Alastair Bathgate co-founded Blue Prism in 2001 with David Moss and was CEO of the company from foundation until 2020. Blue Prism became a

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Getting ‘Fighting Fit’ for Beyond the COVID Crisis – Part 2

Co-authored by John O’Connell, Executive Chairman of ScaleUp Group and Sean Finnan, ScaleUp Group Member How should SMEs in the SaaS B2B market position themselves if as we all hope we are emerging from the worst impacts of the Covid pandemic? In Part One I posed this question in the context of the world progressively

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