Insights

Female Leaders in Series A Funding

In the latest event in our ‘Series A series’ we explored the female experience in the scaleup landscape through the lens of an entrepreneur and a fund manager. Hosted by ScaleUp Group Member, Lisa Powis, panel members Melanie Goward, Investment Director at Maven Capital Partners and Clare Elford, CEO of our latest client, Clue Computing…

Preparing for an Exit

based on the talk delivered by Paddy MccGwire, Managing Partner of Silverpeak LLP to our CEO Forum The challenges of securing growth capital from a Fund and spending it in the best way are topics we cover often, but how much time and effort should be spent on thinking about an exit? Our members are…

Is Product Led Growth Right for You?

There is no one-size-fits-all when it comes to business models. Even when narrowed down specifically to B2B SaaS Tech scaleups (aka our clientele) we see a different combination of approaches in marketing and sales to increase and sustain growth. So, can we say Product Led Growth is a tool generally suitable for all SaaS businesses?…

Customer Success – A Fund’s Perspective

based on the presentation from Edward Keelan, Investment Director, Octopus Ventures at our webinar on 14th April 2021 What is customer success and how does it affect a Fund’s decision whether to invest in your business or not? We dove into the topic of Customer Success at our recent event with Adam Hale, Chairman of…

SaaS companies – Aim higher than renewals!

By Adam Hale, ScaleUp Group Member and Chairman of the ScaleUp Institute This is an extract from the talk to the CEO Forum in February 2021 and the ‘Success Through Customer Success’ Webinar on the 15th of April 2021. The focus is ever more on Customer Success, but back before cloud, the software industry was…

The ‘Ten Marketing Commandments’

by John O’Connell, Founder and Executive Chairman of ScaleUp Group (ex Chair/Founder/CEO of Staffware plc) Introduction We delved into this subject at one of our recent CEO Forums. It seems it is very hard to crack this nut for most tech SMEs – even those which are growing really fast, perversely. So are they ‘simply’…

Nobody [Should] Put Marketing in the Corner

by Niamh Bennett, Director of Marketing, ActiveNav Everybody wants results from marketing. But are you investing to get those results? Having a 10-person sales team that doesn’t create that much pipeline, an intern and £4k a month in marketing won’t get you what you need. Generating qualified leads isn’t easy, particularly if you’re an SMB….

Tortoise v. Hare

by John O’Connell, Founder and Executive Chairman of ScaleUp Group (ex Chair/Founder/CEO of Staffware plc) When attracting external investors, we tend to buy into the notion of a 3-5 year investment time horizon before an exit event is expected. But how realistic is that I began to wonder? Staffware, which I co-founded and led also…

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